About Us

Expert Automotive Services in San Diego, California

Boulevard Automotive has been serving the Pacific Beach and La Jolla communities of San Diego since 1965. Boulevard Automotive has developed a well-earned reputation for honest and reliable service-fixing it right the first time at a fair price.

Ed Abrahim and Atta Erikat have owned Boulevard Automotive since 1998. They have 35 years of automotive service and repair experience with ASE Certification in advanced engine performance and electrical systems.

At Boulevard Automotive, we understand that your vehicle is a major investment, and that is why we care for each customer's vehicle as if it were our own. Please be sure to go to our Special Offers section for our current promotions and specials.

Boulevard Automotive has a full staff of automotive mechanics who are ASE Certified in air conditioning, brakes, engine repairs, fuel injections, steering, and suspension. The technicians at Boulevard Automotive are San Diego's finest and are guaranteed to provide only the best, most efficient car repair services available. In addition to superior service, Boulevard Automotive also has a superior front office staff to serve you like a valued family member when you come to Boulevard Automotive for any automotive repair, auto electrical repair, and mechanic service.

7th Annual Customer Appreciation Day!

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Meet the Staff

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Ed Abrahim

Owner

Ed has owned Boulevard Automotive since 1998. Ed is an ASE master automobile technician with 28 years of experience in the auto repair field. Ed has been married to his beautiful wife, Mayada, for 24 years. Ed has two daughters with his wife, Mayada, Dena, 17 years, and Dalia, 20 years. Ed enjoys walking and reading.

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Atta Erikat

Owner

Atta has owned Boulevard Automotive since 1998. Atta graduated from SDSU in 1992 with a bachelor's degree in Business Administration/Marketing. Atta has been married to his beautiful wife, Suhair, for 25 years. They have two daughters: Jeanine, 20, and Jasmine, 17. Atta loves dogs, especially Princess!

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Saad Rezoqi

Office Manager

Saad and his wife Bushra have three children: James, 20 Years; Janelle, 18 years; and Jenna, 16 years.

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Luis Garcia

Supervisor and Outside Sales

Luis has more than 13 years of automotive experience. He worked for several Auto dealerships (Volvo, Toyota, Ford, and Chrysler). Luis has been married to his wife, Yessica, for ten years. They have Brandon, who is eight years old, and Giara, a newborn. Luis plays the guitar with several bands in southern California.

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Luis Vilallobos

ASE Certified Technician

Luis Villalobos is an ASE technician with more than nine years of experience in Automobile service. Luis has been married to his lovely wife Amanda for two years. They have a beautiful 18-month-old baby girl, Saydee.

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Robert Feliciano

Marketing, Public Relations Director

Scheduling Consultant, distributing marketing materials, returning new clients, and representing local events within the community. He has a beautiful classic 1957 Chevrolet 210.

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Ken Bui

Technician

Ken has 20 years of experience as a technician. Ken, with his wife Yen, has two daughters, Annie and Danica. Ken is a certified technician with a lot of experience in auto technical diagnostics.

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Guy Williams

Master Technician

Guy is an ASE master automobile technician for 29 years. Guy has been married to his wife Andrea for 16 years and has two children: Kathryn, 11 years, and Jonathon, ten years. Guy is passionate about Fishing and music.

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Brian Campbell

ASE Lead Technician

Brian Campbell is an ASE Technician with 25 years of experience. Brian's specialty is European cars. Brian rescues Parrots and finds them good homes! He cares for 3 to 4 birds at a time!

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Richard Fry

ASE Master Technician

Richard Fry has been an ASE Master Technician for more than 40 years in automobile service and repair. Married to the lovely Martha with two boys and one girl, all of them are adults. Richard has experience with all kinds of cars; his favorite is American and classic! His passion is classic cars.